Ayesha's CV
Ayesha Meraj
Research and Operations Intern | Market Research
Profile summary
Dedicated Research and Operations Intern with 1 years of experience in market research, competitor analysis, and client onboarding. Contributed to growth consulting operations by building revenue-impact reports, designing UI/UX references, and conducting customer research. Committed to supporting business strategy and operations through structured data analysis and stakeholder coordination.
Career highlights
Growth Consulting Operations: Contributed to growth consulting operations for consumer and e-commerce brands by supporting product development, client onboarding, and market research initiatives.
Revenue Impact Reports: Built revenue impact reports for FMCG brands across Talabat Mart, Noon Minutes, and Careem Quik to identify out-of-stock events and listing gaps.
Keyword Ranking Analysis: Ran a keyword ranking analysis using Monte Carlo sampling to reduce data collection costs and delivered the results in a structured Excel workbook.
Customer Research and Strategy: Conducted customer research and competitor analysis to build data-guided customer personas, identify pain points, and inform positioning and brand strategy for clients.
Key skills
Professional experience
Contributed to growth consulting operations for consumer and e-commerce brands, supporting product development, client onboarding, and market research initiatives across the business.
- Authored key performance indicator specifications across six product modules and designed the user interface and user experience in Lovable as the build reference for developers.
- Conducted demonstrations for prospective clients and managed onboarding from initial presentation through account setup.
- Built revenue impact reports for fast-moving consumer goods brands across Talabat Mart, Noon Minutes, and Careem Quik to identify out of stock events and listing gaps.
- Ran a keyword ranking analysis using Monte Carlo sampling to reduce data collection costs, delivered in a structured Excel workbook.
- Researched United Arab Emirates quick commerce market and geographic coverage across platforms to support client strategy development.
Supported go-to-market advisory and micro-services operations for startups and small businesses, focusing on client research, brand strategy, and tracking systems.
- Managed an Excel-based CRM to track leads, client information, and follow-ups ahead of the rollout of a formal CRM system.
- Conducted customer research and competitor analysis to build data-guided customer personas, identify pain points, and inform positioning and brand strategy for clients.
- Developed reusable templates for brand identity guides and customer personas, and produced client-facing strategic materials.
Engaged with the Wholesale Digital Studio team to gain exposure to corporate and investment banking operations, collaborating on daily tasks and team research initiatives.
- Conducted a competitor analysis to support the development of a digital product.
- Contributed to additional research projects assigned by the team.
Education
- CGPA 3.87/4.00 | 50% Academic Excellence Scholarship | Dean's List | Chancellor's List | Student Tutor for Economics
- Senior thesis: instrumental variable (IV) regression analysis of democracy and economic development in South Asia, using STATA, EViews, and Excel
- CGPA 3.87/4.00 | 50% Academic Excellence Scholarship | Dean's List | Chancellor's List | Student Tutor for Economics
Languages
English · Fluent
Urdu · Native